Story-led writing for businesses with something worth saying
I help founders and small businesses turn their ideas, experiences, and stories into clear, human writing.
What I Write
Founder Stories & About Pages
Turn your background, values, and reason for starting into a story people understand and remember.
Email Writing
Story-led emails that sound human, build trust, and give your audience a reason to keep reading.
Business Storytelling
Clear, thoughtful writing for businesses that know what they want to say but need help putting it into words
Work With Me
Story-Led Writing Project — from S$500
Selected Writing
A selection of essays and story-led pieces that show how I think, observe, and write
Identity- Can We Leave Certain Titles Behind?
Boundaries — How Do We Say No?
View All Writing →
About Kartini
I’m a writer and storyteller drawn to the human side of business — the stories, ideas, and experiences that make people care.